Launch of Unbutton – the firsts of its kind B2C Marketplace in android platform –

Where consumers can:

• Create their own avatar
• Try authentic Khadi Muslin Shirts
• Purchase the same
• Get delivery through integrated logistics service anywhere within India

Demonstration of the final product to Raymond CMD Mr Gautam Hari Singhania, CEO Mr Sanjay Behl and other top management.

CMD, Mr Singhania commented this could become the possible showstopper for the in future.

Upon positive approval from all of them commercial discussion begins with the relevant team.

Currently in the process of finalising the modalities with a launch plan in FY '18 – '19.

Demonstration of the product to Shoppers Stop for Omni channel integration.

They liked the product and willing to launch the same both with the Men's as well as Women's apparel. They have given LOI mentioning the same.

Tie up with West Bengal Khadi and Village Industries Board as first client for Unbutton – own B2C marketplace – producer of authentic Khadi apparels.

Khadi Board CEO Mr Mrityunjay Bandopadhyay is very excited about this tie up as this gives them a unique opportunity to spread their wings online.

Application filed in the office of the Controller General for Patents, Designs and Trade Marks, Ministry of Commerce and Industry, Govt. of India for the Patenting of this software system and the associated hardware designs – patent reference number is:  201731025504 and application number is: TEMP/E-1/25935/2017KOL.

Upon submission, DIPP, Govt of India evaluates the project and recognises this as a Startup under the GOI notification no. G.S.R. 180(E) dated February 17, 2016 (F. No. 5(91)/2015-BE.I). The

Recognition Certificate Number is: DIPP1703.

Ctrln Technologies becomes a Government of India recognised IT VR Startup.

Product gets assessed by Tagore Centre for Green Technology Business Incubation (TCGTBI), an incubator hosted by IIEST, Shibpur. After careful evaluation of the same they found this to be unique, novel and innovative software application with sufficient service level innovation and recommended to Department of Industrial Policy and Promotion (DIPP), Govt of India as a Startup with a feasible long term business model. 

Earlier 9 input measurements were required. Now with the improvised algorithm, it only takes 3 key body measurements – height, weight and waist size - to create an accurate 3D human avatar.

Using cutting edge 3D render engines and animation technology the avatar becomes real like and animated.

With this new technology it takes only 2 minutes to create an accurate 3D avatar of any individual.

We further fine tune the product to make it more appealing and user friendly.

Second detailed self-conducted photographic survey of male body types with a sample size of 3500 males of varied body shapes.

Using the huge numeric data found from the survey, development of our own algorithm for male avatar creation.

Showcasing the product to Raymond Apparel Limited for online web integration with their Ready- to-Wear brands – Raymond, Park Avenue, Color Plus and Parx.

Product gets applauded by Mr Gaurav Mahajan, President Raymond. Along with implementing this in their online properties they show interest in implementing this inside their stores too.

Development begins for Experience Lounge – the first of its kind Virtual Trial Room application that can be installed inside a store and potentially can eliminate the idea of physical trial room.

First detailed self-conducted photographic survey of male body types with a sample size of 1000 males of varied body shapes

• Height range – 5'4" – 6'2"
• Weight range – 40 kg – 128 kg

The aim is to development an avatar creation algorithm with 9 or lesser inputs. Concentration on male model only for the lack of availability of female model

Choice of OpenGL as rendering engine for the web.

Development completion of Virtual Kurta Customizer. Product gets applauded by the top management of Fabindia including their MD, Mr William N. Bissell.

Initiation of Virtual Trial Room development in 3D – a step ahead over the Kurta Customizer in many ways.

First venture in the field of VR and AR.

• Product - Virtual Kurta Customizer
• Client Fabindia
• Objective – Online bespoke application for Fabindia where a consumer can design his own kurta in 4 simple steps

Steps:

• Fabric selection from an array of widely available choices
• Kurta style like long, short etc. selection
• Design details customisation e.g. for collar – Nehru or Pinpoint, for sleeve length – Half or Full
• Provide his body measurement and place order

Features:

• He gets a visual of all customisation steps
• Premium quality realistic render of fabric, stich and buttons
• Variable price calculator with edit facility
• Social sharing of your designer kurta